Aspirants will be able to sign up on the website and reach out through social media or email demos of their work.
Our aim is to unite and create a new ecosystem with deserving talent, good production values for content and a robust platform to showcase it.”Īny artist of South Asian origin or catering to an audience in South Asia will be eligible. “The music market is very segregated and we don’t know who is consuming what. Any successful entrepreneurship or idea needs to be able to generate money and it needs to be interesting,” Rahman says. We often say it but we don’t really do it. Maajja seeks to bring data and resources to bear on this problem. “There are a lucky few who benefit from the system and rise to great heights, while others continue to struggle.” He and a trio of Canadian entrepreneurs - Noel Kirthiraj, Sen Sachi and Prasana Balachandran - have launched a platform called maajja (apparently derived from “Majestic”), promising “creative liberty” and “global reach” to independent musicians.Īs things stand, there are platforms that aspire but struggle to enable artists, Rahman told Wknd. He’s now turned his attention to the struggling South Asian indie artists.
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A year later, he started Sunshine Orchestra, offering free musical training to children who couldn’t afford it. In 2008, Rahman founded the KM Music Conservatory to train aspiring musicians. He had a young Baba Sehgal and Shweta Shetty sing Rukmani Rukmani in Roja and a relatively unknown Sukhwinder Singh sing Chaiyya Chaiyya for Dil Se ,” says Archisman Mozumder, a musicologist with the infotainment platform Rewind. “Most composers have their regular singers, but Rahman has always scouted for new voices. Through these decades, he was also known for seeking out fresh talent to work with.
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In 2008, as part of the Danny Boyle crossover film Slumdog Millionaire’s series of wins, Rahman won two Academy Awards, two Grammies, a BAFTA, a Golden Globe and international stardom. A golden streak followed, with Bombay (1995), Rangeela (1995), Lagaan (2001), Rang De Basanti (2006), Jodhaa Akbar (2008) and Rockstar (2011), among others, and a parallel track in Tamil cinema that included films such as Iruvar (1997), Vinnaithaandi Varuvaayaa (2010), Kochadaiiyaan (2014) and I (2015).